Children Affairs

Children Affairs is a child-focused store based in Abuja, Nigeria, with over 20 years of service. They approached us for a social media rebrand to align with their store’s relaunch. We developed a vibrant, fun, and engaging strategy that resonates with both children and parents, while preserving the nostalgic essence of the brand. Through compelling storytelling and targeted social media campaigns, we ensured the strategy kept Children Affairs top-of-mind for parents by tailoring marketing efforts specifically designed for the younger generation.